BROUGHT TO YOU BY
The CDP Institute (https://cdpinsitute.org), Trustactics (https://trustactics.com) & our generous sponsors
For over a decade, the CDP Institute has been a trusted source for educating businesses, media, and technology providers on the power and potential of Customer Data Platforms (CDPs). Our Atlanta Chapter, the first local chapter, is dedicated to advancing this mission by fostering a vibrant community of marketing, IT, and analytics professionals through education, networking, and industry collaboration. This year, we're presenting a series of quarterly conferences, complemented by on-premises workshops and courses developed in collaboration with Emory University’s Goizueta Business School. These programs are designed to equip executives and their teams with critical knowledge in five key areas that will shape the future of B2B, B2C, and B2B2C marketing.
1. CDP concepts and capabilities, use cases vs other solutions, building enterprise requirements, vendor selection and project delivery.
2. Marketing data and the customer journey – What do we have? What can we get? How can we use it?
3. Machine learning and automation – A primer on the underlying technology.
4. The Power of Personalization – Why it matters? How do we do it? How can we evaluate it? What’s the role that CDPs play in firm capabilities to deliver on this?
5. Responsible Use of Data and AI – Ethics, legal concerns, avoiding consumer backlash, etc.
