Redefining Privacy: Navigating Consent and Data Strategies for the Future

The era of Agentic AI is upon us, and with it comes transformative opportunities—and challenges—in marketing, customer engagement, and data management. As AI systems become more autonomous and user-driven, privacy and consent are no longer just regulatory requirements; they are critical drivers of trust, personalization, and long-term success.

On February 20th, this Customer Data Alliance conference will gather industry leaders, innovators, and experts in Buckhead, Atlanta to explore how privacy and consent frameworks are evolving alongside AI. This event is designed to empower organizations with actionable strategies to navigate complex regulatory landscapes while leveraging AI and CDPs to deliver seamless, trust-driven customer experiences.

Through dynamic sessions and real-world use cases, we will engage with you on:

How trust and transparency may be essential to scaling AI-driven solutions in marketing.
Dynamic consent models that enable personalized, user-centric decisions.
Compliance, data minimization, and privacy innovation as competitive differentiators.

Featuring keynotes by Eve Maler, a global authority on privacy and identity frameworks, and Phani Dasari, an expert in AI ethics and governance, this conference offers insights into balancing AI autonomy with human oversight, ensuring ethical implementation, and driving measurable ROI.

The event will also include an expert panel discussion, where thought leaders from diverse industries and backgrounds (Marketing, IT, Data Governance, Legal, and Cyber) will tackle pressing real-world challenges and explore practical solutions in privacy, consent, and AI. This interactive session will provide attendees with actionable takeaways for building trust, driving engagement, and achieving marketing success in a rapidly changing landscape.

Conclude the day with a networking session and an exclusive VIP Dinner, where you’ll engage directly with speakers and peers to discuss how privacy, consent, and AI can shape the future of marketing and customer engagement.

Education

Networking

Innovation

Agenda

3:00 PMCheck-in/Registration & Networking

Take some time to meet and greet with your peers and our sponsors and enjoy delicious hors d'eouvres and drinks...on us!

4:00 PMWelcome and Introduction

Christopher Adelman, founder of the Customer Data Alliance

4:05 PMKickoff by MessageGears

Mr. Will Devlin, SVP of Marketing at MessageGears, our 2025 Premier Sponsor, will set the stage for the conference by underscoring the importance of privacy, consent, and AI in shaping the future of effective customer engagement strategies.

4:10 PMIs Consent Dead? - Ms. Eve Maler

Eve Maler, a globally recognized authority in digital identity, privacy innovation, and co-creator of the User-Managed Access (UMA) standard, will address the inadequacies of traditional consent models in today’s connected ecosystems.

Drawing from her landmark work, “Consent Is Dead: How Can We Revive User-Powered Permissions?”, Eve will explore how organizations can tackle pressing challenges in consent management, face the realities of the regulatory landscape, and foster trust with innovative frameworks. She will provide actionable insights into why these changes are critical for sustaining customer relationships and achieving seamless digital engagement.

4:40 PMPrivacy in the Age of AI - Ms. Jodi R. Daniels

As AI-driven personalization reshapes customer experiences, businesses must navigate the complex balance between innovation, compliance, and ethical data use. Jodi R. Daniels, CEO of Red Clover Advisors, WSJ best-selling author, and featured contributor to CNBC, The Economist, WSJ, Forbes, and Inc., will explore the evolving privacy landscape, regulatory shifts, and the ethical dilemmas posed by AI-powered data collection.

In this session, Ms. Daniels will offer practical strategies to mitigate risks, ensure compliance, and future-proof privacy frameworks, emphasizing the importance of embedding privacy into AI initiatives from the start. Attendees will gain actionable insights to align AI innovation with consumer trust, transparency, and responsible data stewardship in an increasingly AI-driven world.

5:10 PMNetworking Break

5:30 PMPanel Discussion

Ms. Maler and Ms. Daniels will join a panel moderated by Ms. Jennifer Carlson:

Jennifer Carlson is a distinguished authority in data security, responsible AI, and privacy, and celebrated for her expertise in privacy program transformation, compliance strategy, and AI governance. She has developed and led comprehensive, global privacy strategies as Kyndryl's Chief Privacy Architect, and at King & Spalding LLP, and now advises organizations across the Americas and Europe.

A recognized Fellow of Information Privacy (FIP) and holder of multiple IAPP certifications, including Artificial Intelligence Governance Professional (AIGP), Jennifer brings a unique blend of technical proficiency, legal insight, and business acumen to discussions at the intersection of AI, privacy, and data ethics.

Mr. Blake Brannon, Chief Product & Strategy Officer at OneTrust, where he leads the development of innovative solutions for privacy, data governance, and consent management. With a background in engineering and a focus on responsible AI, he brings valuable insights into aligning data strategies with compliance and innovation.

Mr. John Brigagliano, Senior Associate at Kilpatrick Townsend & Stockton LLP. Mr. Brigagliano, is a recognized expert in data privacy and technology law. With extensive experience in compliance, biometric privacy, and cross-border data transfers, He has authored thought leadership on data protection strategies and been named to "Best Lawyers: Ones to Watch" for Technology Law. His insights have been featured in key industry forums, making him a trusted voice on navigating complex privacy challenges.

6:10 PMClosure and Mixer

Enjoy some well-deserved fun with prizes, networking and cocktails, and get to know the generous sponsors who make this all happen.

6:30End and Proceed to VIP Dinner

Speakers

Mr. Christopher Adelman - Founder of Customer Data Alliance

Ms. Eve Maler - CEO and Founder, Venn Factory, co-inventor of XML, SAML and UMA

Ms. Jodi R. Daniels, MBA - CEO and Founder, Red Clover Advisors

Ms. Jennifer Carlson - Advisor Global Data Security, Responsible AI, and Privacy Services AIGP, FIP, CIPM, CIPT, CIPP/E, CIPP/US, CIPP/C

Mr. Blake Brannon, Chief Product Officer, OneTrust

Mr. John Brigagliano, Sr. Associate, Kilpatrick Townsend & Stockton, LLP

Mr. Will Devlin, SVP Marketing, MessageGears

Network with the top minds in customer data

Prior registrants and attendees

American Physical Society

Accenture

Adient

America First Policy Institute

Ammega Group

AT&T

Blackstone & Cullen Inc.

Boehringer Ingelheim

Chick-fil-A

CMS Payments Intelligence

Coca-Cola

Cox Communications

Comcast Business

Delta Air Lines

Discover Financial Services

Dunn & Bradstreet

Edible Brands

Emory University

Equifax

Fiserv

Floor and Decor

Gateway Ticketing Systems

Genpact

Global Payments

Gotofoods

Google

GPN

Greensky

Harman

Insperity

ICF

Inspire Brands

Kimberly Clark

Lendmark Financial Services

National Vision

Oshkosh Corporation

Payoneer

PlayOn! Sports

Porsche Cars North America

Purchasing Power

PWC

Rate.com

Security Plus FCU

SoundCloud

Southwest Airlines

Southern Glazer's Wine & Spirts

The Hartford

Truist

TSYS

Unum

UPS

Verizon

Zeek Digital

Zuccii

BROUGHT TO YOU BY

The Customer Data Alliance (https://cdacentral.org), Trustactics (https://trustactics.com) & our generous sponsors

The Customer Data Alliance (CDA), in partnership with the Customer Data Platform Institute and Emory University, equips senior leaders with the insights and connections needed to achieve measurable ROI on investments in cross-functional digital marketing technologies and infrastructure.

The 2025 CDA Quarterly Conference Series in Atlanta is designed to provide various teams with the resources and understanding required to build alignment, overcome operational barriers, and drive adoption of integrated data solutions. Through focused education, expert-led discussions, and peer networking, attendees gain the tools to ensure that investments in advanced technologies translate into impactful business outcomes.

Don’t let misaligned efforts derail your digital strategy. Join us to connect with industry and academic thought leaders, learn proven approaches, and build the cross-functional alignment critical for success. Here are some of the subject areas we will focus on in 2025.

CDP concepts and capabilities, use cases vs other solutions, building enterprise requirements, vendor selection and project delivery.
Marketing data and the customer journey – What do we have? What can we get? How can we use it?
Machine learning and automation – A primer on the underlying technology.
The Power of Personalization – Why it matters? How do we do it? How can we evaluate it? What’s the role that CDPs play in firm capabilities to deliver on this?
Responsible Use of Data and AI – Ethics, legal concerns, avoiding consumer backlash, etc.

Register

Please take note of the following details:

This event is free for practitioners, including data analysts, marketers, IT professionals, and business strategists who are directly involved in the implementation or use of martech systems, solutions and processes. We also welcome those who are eager to deepen their understanding and application of data-driven services within their organizations.

Please be aware that space is limited. The event is available to representatives from non-sponsoring vendors and consultants for a fee. Our aim is to create a focused and collaborative environment for practitioners to share insights, best practices, and real-world experiences.

Use the coupon code CDACONFEB20 for an early bird discount of 20% off through January 21 on both types of Vendor and Consultant registration.

Registration Options

Practioner (FREE) ($0.00)
For professionals in marketing, IT, business analytics, AI, or other relevant roles (non-vendor, non-consultant).

Includes:
- Free conference access.
- Eligibility for the Post-Event VIP Dinner (limited to 50 attendees, first-come, first-serve). Please RSVP, below.
Sponsor and Speaker Registration (FREE) ($0.00)
For event sponsors, invited speakers and panelists, and Advisory Board Members.

Includes:
- Conference access
- Eligibility for the Post-Event VIP Dinner. Please RSVP, below.
Non-Member: Vendor or Consultant Registration ($250.00)
For product/service vendors or consultants not affiliated with CDA.

Includes:
- Conference access.
- Option to attend the Post-Event VIP Dinner if space permits.
Vendor or Consultant Membership + Registration ($150.00)
Includes:
- Conference access.
- 50% discount on all future 2025 conferences.
- Discounts on CDA training and certifications.
- Access to members-only resources, networking events, and a knowledge portal as they become available.
- Inclusion in the CDA vendor directory.

Your support will not only help us to put on this and future conferences, but also help us build member-driven initiatives, a members-only knowledge portal, member recognition and rewards, and more.

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Is Consent Dead?

Customer Data Privacy and Trust in the Age of AI